Christine M. King
Associate/Director of Marketing
Christine is an Associate at the firm, acting as Director of Marketing. She is responsible for the development and implementation of the marketing communications plan for BETA, and manages the internal proposal process as well as business development initiatives.
She is primarily responsible for overseeing all internal marketing functions, as well as providing strategic direction, planning, and design regarding company-wide marketing initiatives. Christine’s experience with public relations, design, and various marketing tactics provided her with a well-rounded understanding of developing holistic marketing campaigns that attract and inform targeted audiences.
A significant component of her business development efforts for BETA is orchestrating partnership opportunities with professional firms. She has networked to develop relationships with premiere complementary services providers, so that when a need arises BETA can provide the necessary support to the municipalities and state agencies BETA serves.
Christine is a graduate of Providence College in Providence, RI and holds a BS in Marketing. She is currently serving as the Communications Director on the Board of Directors for WTS-Rhode Island, is active within the Boston chapter of the Society for Marketing Professional Services, and has presented as keynote speaker to industry groups within New England.