Wayfinding and Signage Implementation

BETA worked closely with the Town of Easton, Massachusetts to develop a branding and wayfinding signage master plan as well as prepare detailed designs for select signage types. The wayfinding master plan guides residents and visitors on the Town’s thoroughfares to important locations and key public destinations, including schools, parks, sports facilities, governmental buildings, and other points of interest. It also establishes universal and cohesive design standards for wayfinding and locational signage reflective of the Town’s identity.