Wayfinding and Signage Implementation

BETA worked closely with the Town of Easton, Massachusetts, to develop a branding and wayfinding signage master plan and prepare detailed designs for select signage types. The wayfinding master plan guides residents and visitors along the Town’s thoroughfares to important locations and key public destinations, including schools, parks, sports facilities, government buildings, and other points of interest. It also establishes universal, cohesive design standards for wayfinding and destination signage that reflect the Town’s identity.