Wayfinding and Signage Plan

Rochester, New Hampshire

As part of the City of Rochester’s economic development activities, Rochester identified the need for a wayfinding sign program targeted at increasing citizens and visitors access to the City’s Historic Downtown and amenities. Gateway, vehicular, pedestrian, regulatory, and parking signage will also increase the sense of place and community.

BETA worked with the City on the design of primary, secondary, and tertiary wayfinding signs. The design of these signs meet the MUTCD requirements for signs along right-of-ways. The system will be designed as a practical guide to key attractions and destinations within the City, and convey a sophisticated, attractive, consistent, memorable, and positive image.

The complete signage will help guide motorists, pedestrians, and cyclists alike. The system shall provide a cohesive identity for the City while maintaining the unique identity of Rochester.

Project Management Team