Aimee Couture

As a Senior Associate and BETA’s Director of Marketing, Aimee leads all of BETA’s marketing functions and provides strategic direction, planning, and creative oversight for company-wide marketing initiatives. With a strong background in content creation, graphic design, digital marketing, social media, branding, and market research, she brings a comprehensive, integrated approach to developing marketing campaigns that effectively engage and inform targeted audiences. Aimee works closely with the business development team to identify growth opportunities, support client pursuits, and stay informed on funding programs, while guiding strategic initiatives across the firm.

A founding member of BETA’s Employee Engagement Committee, Aimee plays an active role in fostering a connected, motivated, and highly engaged team of employee-owners. She is passionate about strengthening company culture and values, as well as supporting social and charitable efforts in the communities where BETA lives and works.

Aimee holds a Bachelor of Arts in Communications from Rhode Island College and a Master of Arts in Integrated Marketing Communication from Marist College. She is an active member of the New England Chapter of the American Public Works Association, serving on the Communications, Awards, and Membership Committees, and was honored with the Chapter’s Young Leader Award in 2018.

Outside of work, Aimee enjoys spending time with family and friends, reading, and traveling.